The Fried Center Group

I recently showed my website draft to a friend in the United States, and they pointed out a few phrases that sounded unusual to them. Since US visitors are important for this project, I started researching a content writing service USA and thinking more carefully about local wording. I do not need heavy slang, just language that feels normal and clear. If your website targets another country, how much do you change the writing? Are small wording differences really noticeable to readers?